client brief
Muirfield is a platform for forward-thinking real estate investors leading the effort to reinvent and improve private equity investing through the use of blockchain technology.
mission
YEAR - 2018 |
ROLE - UI/UX DESIGN |
TYPE - Web Development |
the introduction
Muirfield’s proprietary investment vehicles aim to solve key structural issues with traditional private equity funds, by utilizing blockchain technology and driving innovation into the industry.
the problem
A strong desire to revolutionize the private equity industry and to take on a tech-savvy approach to deliver the best in class innovative investment structures that challenge the status quo, was the motivation behind the Muirfield website.
the solution
Muirfield website is a progressive real estate platform designed for investors who focus on opportunistic investment across all real estate sub-sectors, delivering flexible, creative and scalable solutions for high-integrity sponsors.
the highlights
Simple, user-friendly, and intuitive interface with informative and thorough features and functions for meaning and rewarding experience.
Comprehensive real estate investment details including investment strategy, sponsor benefits, investor benefits, and insights and press release section that enhances user’s reading experience.
the results
Between August 2016 & 2017 we managed to exceed every single goal. Traffic from search grew by 23% YoY, over 600 backlinks were secured though Digital PR and revenue from search grew by 19%.
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