Tools & Testing
We were responsible for refining the eCommerce presence of Al Hussaini Trading Company by evaluating their digital presence and presenting a full-fledged alternative from scratch that comprised of building a more connected omnichannel interface.
The idea of an omnichannel eCommerce solution is to provide customers with a unified experience across different channels – whether it be phone, desktop, or a visit to one of the 40+ Al Hussaini Trading Company outlets across the Kingdom
Understanding and leveraging existing features while gradually implementing new solutions and maintaining the essence of the platform was complicated but with a clear-cut strategy toward product development and our °360 approach supporting value-driven change, the transition was quick.
Our focus was gathered around making sure the cultural nuances attached to our client were intact and in the limelight. We highlighted how Al Hussaini Trading Company has evolved since 1975 and has set a benchmark for itself today through an intuitive design, UX, and clarified branding.
From an eCommerce standpoint, we looked over POS integration, CRM system, and how ERP (Enterprise Resource Planning) takes place. The BigCommerce alternative we proposed and implemented includes plugins that are integral to the customer experience.
We incorporated features based on client requirements and what would set Al Hussaini Trading Company apart from other marketplaces. Our emphasis was on creating an eCommerce platform with an omnichannel interface. The customer can find products at an outlet or digitally more easily.
The client wanted all their outlets and eCommerce presence to be more connected and synchronized. To deliver an exceptional experience to customers, the idea was to enable customers to browse digitally or visit one of the outlets, either way, the same products, and choices.
An omnichannel approach was needed to scale properly and based on our communication, we gathered the vision our client had in the long run and aligned it with existing market trajectories.
While implementing a detailed omnichannel strategy, we particularly looked over existing architecture (PHP/MySQL) and instilled a data synchronization approach that would connect all channels seamlessly through a middleware, a connector.
TekRevol communicated and understood the insights Al Hussaini Trading Company had to offer, we listened and conducted comprehensive market research, and eventually proposed additional features such as a user wishlist, price match, multilingual support, a refund/exchange option, cancellation policies, and a detailed vacancy portal for potential employees.
A cleaner interface with more sleekness and attention to detail, along with the many features that come along with setting up a platform on BigCommerce. We delivered a solution that is optimized, more value-driven, includes relevant details, and is ultimately designed to be human-centric.
It is easier to see how the business is upscaling and figuring out the right strategies is less complicated now. The eCommerce platform along with the many outlets falls under the bracket of BigCommerce.
TekRevol believes in empowering our clients, partners, and all stakeholders through unparalleled support. With Al Hussaini Trading Company, based on a collaborative approach, we concluded with an ideal plan that was concentrated on digital transformation and customer experience – rebuilding the eCommerce site from scratch and strategizing it in the right direction.
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