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June 19, 2025
Did you know “Mobile apps revenue expected to touch $935 billion milestone this year as per Statista?”
But your app isn’t part of that number, and that stings.
You launched the app. You did the work. But now it’s just sitting there. No downloads. No traction. Don’t disappoint! With 5 million apps fighting for space, even the best ones can get lost in the noise.
The reason? Building an app is only the beginning. Without active marketing, people won’t find it, let alone use it. That’s where you need a balanced use of top app marketing strategies. It is not about running ads or tweaking your app store listing. It’s about building a funnel that grabs attention, brings in the right users, and keeps them around.
In this guide, we’ll break down top app marketing strategies, give you real-world examples, recommend tools, and help you build a roadmap that works. Let’s get started.
What Is The App Marketing?
App marketing refers to promoting your app to the right people and keeping it there. It involves everything from positioning your app in the store to how you engage users after they’ve downloaded it.
Why You Need App Marketing in 2025?
You need to use top app marketing strategies because launching an app in 2025 isn’t the hard part. Getting people to care about it? That’s the real challenge.
Beyond flashy ads or stuffing keywords into your app store listing, mobile app marketing involves creating a full journey from that first discovery to the daily use that makes your app a habit.
Admit it, with nearly 2 million apps on Apple’s App Store and almost 4 million on Google Play, the competition is fierce. You may have an amazing product, but without the right marketing, your appeal is likely to be the least heard in a stadium full of shouting voices.
Here’s a Statista stat that puts things into perspective: 257 billion apps were downloaded last year. But guess how many users stick around after the first month? Only about 4%. What this means is simple: Users stay only when they feel real value and connection.
How to Market An App? [Top App Marketing Strategies]
Marketing an app in 2025 takes more than ads and hope; it demands a full-fledged strategy that covers everything from discovery to retention.
Since app stores are bombarded with millions of apps, user attention is at an all-time low. Stats reveal that people download 8 to 10 apps monthly but only use 3 regularly. To help you assist here, below are the top app marketing strategies that can make your app stand out, attract the right users, and keep them coming back.
1. App Store Optimization (ASO)
If your app can’t be found, it won’t be downloaded. That’s where App Store Optimization comes in. It works as an SEO for your app.
It’s one of the most effective top app marketing strategies for startups that boost visibility and drive organic installs without burning your ad budget. Apps that invest in ASO see average conversion rates of 27% on Google Play and 25% on the App Store.
With millions of apps out there, every detail counts. The following small tweaks can lead to big results and go a long way:
- Optimize your title, keywords, screenshots, or reviews
- Use high-quality screenshots
- Conduct an A/B test on icons to see what drives more clicks
- Localize your listing for each region you target
Great ASO doesn’t just boost visibility, it helps turn views into installs.
2. Content Marketing
Helpful content builds trust and brings in traffic. Whether it’s a blog post comparing the best budgeting apps or a downloadable top mobile app marketing strategies PDF, content can pull in high-intent users organically.
According to DemandMetric, content marketing generates 3x more leads than paid ads, at 62% less cost.
Not bad for your ROI, right?
3. Email Marketing
Email is far from dead; it’s your secret retention weapon. Onboarding sequences, push-back emails for churned users, or early access campaigns all keep your users engaged.
Want email marketing to work for you?
Start by segmenting your users based on their behavior, like what they do in your app, not just who they are.
Then craft personal, punchy, and mobile-friendly email copy. No one wants to scroll through a novel on their phone.
4. Create a Highly Converting Landing Page
Remember, before users hit ‘download,’ many will Google your app.
So, create a well-optimized page and populate it with compelling visuals, short forms, and a focused message. Believe it can make a huge difference, as most landing pages convert at around 9.7%.
Want more installs?
Make sure you’ve got a dedicated landing page that highlights what makes your app worth downloading. Each section should clearly show the value.
Use a quick demo video, real user testimonials, and a bold call-to-action. Put it all together, and you’ll be surprised how quickly those conversions start to rise.
5. Capitalize on Social Media Marketing
No top app marketing strategies Reddit thread is complete without social media marketing, aka SMM.
Platforms like TikTok, Instagram, and LinkedIn aren’t just time-killers. They are some of the most powerful discovery tools in your app marketing strategy. Users are already scrolling, searching, and sharing. Your app just needs to show up at the right moment.
In fact, 54% of users discover new products through social media, according to a recent report by HubSpot. It is more than half your potential audience waiting to be reached.
So, either through trending Reels, sharing some behind-the-scenes Stories, or posting leadership quotes, social media is where app discovery starts in 2025.
6. Create Engaging Videos
Videos sell. Period. You experienced it yourself when you got lost in a behind-the-scenes teaser or a 15-second app demo while scrolling on your phone.
Reason? High-quality motion grabs attention quickly.
A 2025 study by Wyzowl shows 88% of users are more likely to download an app after watching a video. And remember, videos can double as App Store previews and social ads.
6. Hire Micro-Influencers
Influencer marketing isn’t new, but it’s rapidly evolving as the top app marketing strategies. As per the Digital Marketing Influence 2025 report, campaigns with micro-influencers saw 60% more engagement and 34% lower CPIs than standard ads.
Big-name celebs might have the reach, but micro-influencers with 10k to 100k followers often have the impact. They’re trusted, relatable, and way more affordable.
Work with creators who already speak to your target audience. Influencers can help you tap into niche communities and build early momentum, especially for apps in music and education, where content creators drive real engagement.
7. Run Scalable Influencer Marketing Campaigns
And when it comes to user-generated content (UGC), nothing beats authenticity. According to Meta, apps using influencer UGC across TikTok and Instagram saw 2x the download rate compared to standard branded creatives.
The key? Relevance.
Don’t overthink the content. Let it feel real. User-generated content (UGC) builds trust.
Pair that with tailored paid ad campaigns based on user personas. Align them with industry‑specific features found in apps for e-commerce or retail platforms to significantly boost installation and retention rates.
9. Cross-Promote With Other Apps
Already have a user base, whether from another app, a newsletter, or even a loyal user base? Use it. Many apps lower their CPI by up to 30% and speed up user growth by pairing cross-promotion with launch offers or loyalty perks.
Promoting your new app to people who already trust your brand gives you a running start and expands reach. Let’s say that a logistics platform might partner with on‑demand delivery services for mutual growth and bundled features.
10. Launch a Referral Program
People trust people.
Referral programs turn users into marketers, and it works like a charm. Dropbox grew 3900% in 15 months thanks to referrals, and modern apps still follow this playbook.
According to Nielsen, people who come through referrals are 4x more likely to convert and 3x more likely to stick around. Why? Because they trust the person who sent them.
Pro tip: Make it a win-win. Offer your users a double-sided reward like “Give $10, get $10” to boost participation and keep both sides happy.
How to Create an Effective Mobile App Marketing Strategy?
The process of marketing for apps starts with the target audience identification. Then comes promotion, where you share a value proposition on platforms like social media, in search results, and inside the app stores.
You’ve got a list of top app marketing strategies such as ASO, influencer outreach, and paid campaigns. They all help get your app in front of the right people.
However, to make a lasting impact, you need a full-funnel strategy that covers every stage: pre-launch, launch, and post-launch. Each phase has its purpose, tools, and goals, and skipping one?
Big mistake. In fact, around 70% of apps fail to get noticed, often because their marketing starts too late or lacks structure.
Let’s make sure yours isn’t one of them. Here’s a simple step-by-step roadmap to help you build a solid app marketing strategy:
1st Stage: Pre-Launch
First things first! Know your audience. Who will use your app? And why should they care?
Spend time digging into what people are searching for and how similar apps are positioning themselves.
Get your basics ready early: your app’s name, a few polished screenshots, and a short pitch. These small things will save you a ton of last-minute stress.
Even setting up a simple landing page or a waitlist can go a long way. It gives early users a reason to follow along and something to get excited about.
Start talking about your app post on social media, reach out to people, or send a quick teaser to your email list. It’s awkward at first, but it helps when the big day comes.
2nd Stage: Launch to Create Momentum
Your app’s in the store now, what? Just hitting “submit” isn’t enough. You’ve got to push it out into the world.
Paid ads help (Google, TikTok, Meta, whatever fits your budget), but it’s not all about money. Reach out to influencers in your space. Or join communities where your users already hang out.
Even participating in a discussion on Reddit or other niche forums can make a difference.
If you can afford it, try Product Hunt or Digital PR. They take work, but can drive real visibility. Don’t be quiet. Momentum matters right now.
3rd Stage: Post-Launch
The role of top app marketing strategies does not end with the launch or got the app downloaded. The aim is to keep users coming back.
Once your app’s out there, watch how people use it. Are they dropping off at onboarding? Are they even opening it a second time? Tools like Mixpanel or Firebase can help make sense of it.
Then?
- Use that info to send a reminder, fix what’s not working, and improve what is.
- Updates, push notifications, and little improvements, they all show users you’re still there.
- And don’t forget to ask for reviews (nicely). Referrals, ratings, and word of mouth go a long way once you’ve got even a small base.
Pro Tip: Many brands try to scale before validating their product-market fit. Don’t be that founder. Start small, test fast, and adapt.
Need help crafting a launch plan that doesn’t waste your budget? Our guide on MVP vs Full Product Launch helps you understand which strategy works best.
How Much Does It Cost to Market an App in 2025?
The cost of marketing an app varies greatly based on your strategy, target regions, and channels. App marketing for start-ups can cost $5K/month, while enterprises often spend over $100K/month.
Estimated Marketing Costs by Stage
Whether you’re a startup aiming for 10K installs or an enterprise scaling globally, here’s what you can expect:
| Stage | Cost Range in USD | Includes |
| Early-Stage | $5,000 to $25,000 | ASO, organic reach, light influencer outreach |
| Growth-Stage | $30,000 to $100,000 | Paid campaigns, retargeting, and CRM setup |
| Enterprise | $100,000 to $500,000+ | Full-funnel strategy, creative production, omnichannel scaling |
iOS vs Android: Platform-Specific Costs
Marketing your app on iOS or Android isn’t just a design decision; it is a budget call. In 2025, the average Cost Per Install (CPI) sits around $1.22 for Android and climbs up to $3.74 for iOS.
So, what’s the tradeoff?
While iOS users cost more to acquire, they also stick around and spend more in-app. Comparatively, Android offers cheaper installs, but you may need to work harder on retention and monetization.
Pro Tip: If you’re launching on a tight budget, Android lets you test the waters. For apps with strong monetization or subscription models, iOS could be worth the premium.
Estimated Marketing Costs by Category
The CPI varies widely based on category; finance apps can see CPIs as high as $4–$7, while casual games average around $0.30–$0.50. Here’s a rough breakdown:
| App Type | Monthly Cost Range | Platform | Notes |
| Basic Utility | $1,000 – $3,000 | Android | Lower CPI, focus on ASO |
| Fintech or SaaS | $5,000 – $15,000 | Both | Requires PR, influencer, and PPC |
| Gaming / Social | $10,000 – $50,000 | iOS | High competition, creative-heavy |
CPI Benchmarks by Region (2025)
As per Unity, the average CPI (Cost Per Install) by region in 2025 is:
- $1.20 in North America
- $0.85 in Western Europe
- $0.15–$0.25 in Southeast Asia
What App Marketing Tools Should You Use in 2025?
The successful implementation of top app marketing strategies runs on the right use of data, constant, and automation testing tools.
Analytics, A/B testing, and automation tools give you insights into what’s working, where users drop off, and how to optimize every touchpoint. They don’t just help you market smarter, but also to connect with users at the right time, in the right way.
So, whether you’re prepping for launch or looking to scale fast, here is a list of go-to tools organized by what they do best to help you drive installs, engagement, and ROI.
| Category | Tool | Core Features | Best For |
| ASO | AppTweak | Keyword research, ASO insights, competitor tracking | App Store visibility & rankings |
| Sensor Tower | Market intelligence, keyword trends, competitor benchmarking | Strategic app positioning | |
| SplitMetrics | A/B testing for creatives, app store experiments | Optimizing conversion rates | |
| Push Notifications | OneSignal | Real-time push for web, app, email & SMS | Re-engaging inactive users |
| Airship | Enterprise-level messaging orchestration | Cross-channel campaigns | |
| CleverTap | Personalized push, in-app, and omnichannel notifications | Lifecycle engagement | |
| Analytics | AppsFlyer | Attribution tracking, uninstall analysis, revenue insights | Campaign performance measurement |
| Adjust | Fraud prevention, deep linking, and advanced attribution | Ad budget optimization | |
| Mixpanel | Product analytics, funnel tracking, and retention metrics | Understanding user behavior | |
| CRM & Engagement | Braze | Segmentation, automation, multi-channel engagement | Long-term user engagement |
| Leanplum | A/B testing, personalization, and mobile CRM | Real-time customer journey mapping | |
| CleverTap | Advanced segmentation, engagement analytics, and campaign automation | Retention and reactivation |
Why Choose TekRevol as Your App Marketing Agency?
At TekRevol, we’re not just another mobile app development company. We are your growth partner, from day one to download 10 million.
We help you do more than launch an app. Our experts guide you through building momentum, reaching the right users, and keeping them engaged for the long haul.
What makes us different?
- Proven Track Record: We’ve launched 100+ apps across fintech, healthcare, and eCommerce with real growth, not vanity metrics.
- Tailored Growth Plans: Your app isn’t cookie-cutter, so neither is your strategy. We build around your niche, budget, and user behavior.
- Full-Funnel Expertise: From ASO and influencer campaigns to lifecycle emails and CRM flows, we connect every dot.
- Creative That Converts: Our in-house design and content team crafts visuals, landing pages, and onboarding flows that turn interest into installs.
Whether you’re looking to boost visibility, improve retention, or drive serious ROI, we craft top app marketing strategies that work in crowded app stores.
