How To Market Your Mobile App – Guide For Startups
- Web & App
Thousands of top-notch mobile apps are launched every day, making it even more challenging for startups to reach their target audiences. Check out how you can market your mobile app to stay ahead of the competition and maximize returns
According to BuildFire.com, the Apple App Store has around 2.2 million mobile apps available for download, and the Google Play Store has around 2.8 million apps available for download.
As the mobile market becomes increasingly necessary for an effective business strategy, it is also becoming a fiercely competitive landscape. That said, developing a mobile app and launching it in the market is only the first step in your startup-success journey. It is the steps that are taken after an app’s launch that play an equally crucial role in determining its market success.
This means that startups and young entrepreneurs not only need to get their amazing mobile app developed but also need to market their app to perfection to make it stand out, among hundreds of others. To help you craft an amazing mobile app marketing plan, we have listed down a few of the most basic, yet effective ways to market your app for maximum ROI.
Find out how startups can take their businesses years ahead of the competition.
Mobile App Optimization
App store optimization should be a part of your overall mobile app marketing plan, from choosing the right app store to using the right keywords, creating an eye-catching profile and making the best use of rates and reviews section.
You need to make sure your app is accessible to your audience by making it available on different app stores. Apps do better when they are made available on both, the Google Play Store and the Apple Store.
Keyword optimization is another important aspect of mobile app marketing, it makes your app easy to find. Hence, make sure to devote enough time to add best-targeted and relevant keywords to your app profile.
Your app description, features, and profile are a big part of your mobile app marketing, store optimization, and user experience. Good ratings and reviews from your users can make a big difference in how people feel about your app. You can encourage more users to write you a short review or rate your app by offering some additional value.
Appealing Landing Page
It’s always a good idea to have a landing page for your mobile app. It helps to execute your mobile app marketing plan, as it highlights the key features and informs about latest updates on app release. During promotional activities and while running ad campaigns, you can attract more people to the web page and may offer them additional value like personal discounts.
According to ComScore.com, 57 percent of all digital media traffic comes from mobile devices. Hence, if PPC advertising is part of your mobile app marketing plan, make sure to optimize your ads on mobile devices. This will ensure your target audience are able to see your ad, while they are using their mobile devices. Even though this tip isn’t exactly new, it’s one that many startups often miss out on.
The increasing commercial use of social media has made this medium one of the most effective elements of effective mobile app marketing plans.
Engaging your target audience on social media will help to create your brand awareness, and also gain new customers. However, more than anything else, social media is perfect to share useful and entertaining content, news and thematic infographics to create a connection with your audience. You can also get feedback, reviews, and ratings from your users.
Another reason why social media is a great way to market your app is that it allows you to target your audiences by demographics, interests, and behaviors and so on. So, if you know your mobile app users, chances are, you can effectively reach them, and capitalize through this connection.
Check out 6 social media marketing trends that will dominate 2019.
Guest blogging can be very helpful to build an audience. You can write for a variety of blogging sites that have good reach within your target market. Other than writing for your niche, you can also write for technology blogs about mobile app and devices. The key is to aim for blogs that your target audience is most likely to read.
Even though guest blogs are not promotional in nature, but in an informative way or as part of your author bio you can include the link to Google Play, App Store or your landing page, from where people can download your app.
Getting your app developed and eventually launched is only the first half of your startup-success story. The whole journey includes crafting a marketing strategy that maximizes your app’s reach in your chosen niche,
About the Author
Sunaina Kakreja is a creative content writer and digital marketer at TekRevol. She works closely with B2C and B2B businesses providing blog writing, video script writing, ghostwriting, copywriting and social media marketing services.
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