Case Study

Supply Grocery

Supply Grocery is a new online grocery service in town and its partners with multiple suppliers to cater to all the needs and wants of the local market and households.

About The Brand

SupplyGrocery Is the Progressive Online Grocery Store, All Focused To Cater The Demanding Needs Of Grocery For The Local Market In Pakistan. They Have Partnered with Multiple Grocery Shopping Marts at Various Level to Accommodate the Diverse Local Market’s Need.

mission

YEAR - 2017

ROLE - SMM

TYPE -

SMM

01/05

Campaign objectives

Being a new brand in the market, the objective of Supply Grocery Facebook campaign was to:

Boost brand activation

Increase brand engagement

Build brand following and network

Generate new business leads

02/05

Social Strategy

Use the Facebook paid campaign feature to achieve the core campaign objectives with the target audience of urban cities, between the ages of 18 and 60.

03/05

Execution

An informative and engaging ad banner Facebook Campaign running on and off from May 2017 to September 2017.

Multiple designs, banners, and content variations.

04/05

Budget & Schedule

Lifetime Budget: PKR 30,000.00

Ad Schedule Duration: May 19th 2017 till Sep 1st 2017

Optimization for Ad Delivery: Page Likes + Lead Generation

Targeted Location: Pakistan (Lahore, Rawalpindi Punjab; Islamabad Islamabad Capital Territory)

05/05

the results

Supply Grocery Facebook Page

Total Likes: 9,791

Total Reach: 66,892

Total Views: 47,000

Total Shares: 30+

9,791

Total Likes

66,892

Total Reach

47,000

Total Views

9,791

Total Likes

66,892

Total Reach

47,000

Total Views

View Website

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