Case Study

Grab Sawari

Grab Sawari is the new online transportation network brand that helps order a ride instantly and/or earn money by driving.

About The Brand

Page brand for which Facebook advertisement Likes & Lead Generation Campaign runned

mission

YEAR - 2017

ROLE - SMM

TYPE - SMM

01/05

Campaign objectives

To build a stronger brand network and create brand awareness.

To produce interactive content, and boost brand engagement and brand activation.

To build the brand following and generate more business leads.

02/05

Social Strategy

Achieve campaign objectives by running paid banner ads on Facebook with the target audience of people between the ages of 18 and 60, with behavioral interest categories including taxicab, transport, Uber, carpool, and more.

03/05

Execution

Informative, engaging and result-driven Facebook banner ads were run for the duration of May 2017 and September 2017 and for the target audience of people between the ages of 18 to 60.

Through the art of captivating designs, and interactive and participative graphics.

04/05

Budget & Schedule

Lifetime Budget: PKR 30,000.00

Ad Schedule Duration: May 19th 2017 till Sep 1st 2017

Optimization for Ad Delivery: Page Likes + Lead Generation

05/05

Results

Total Likes: 20,914

Total Shares: 218

Total Comments: 540

Total Reach: 206,505

Total Budget: 223

20,914

Total Likes

218

Total Shares

540

Total Comments

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