{"id":9283,"date":"2023-07-18T13:04:42","date_gmt":"2023-07-18T13:04:42","guid":{"rendered":"https:\/\/www.tekrevol.com\/blogs\/?p=9283"},"modified":"2024-05-13T12:26:33","modified_gmt":"2024-05-13T12:26:33","slug":"abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc","status":"publish","type":"post","link":"https:\/\/www.tekrevol.com\/blogs\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\/","title":{"rendered":"Abeer Raza’s Article on Why Rational Marketing Fails With Gen Z is Live Now on Inc."},"content":{"rendered":"

Abeer Raza\u2019s latest article on Inc., titled “Why Rational Marketing Fails with Gen Z,” highlights the importance of understanding how to market to Generation Z and incorporating Gen Z marketing strategies. The article emphasizes the need for a shift in marketing approaches when targeting this unique demographic.<\/span><\/p>\n

According to Abeer, marketing to Gen Z requires understanding their mindset and preferences. This digitally native and socially conscious generation values authenticity, individuality, and purpose-driven brands. Traditional rational marketing techniques that rely solely on logical appeals are no longer effective. Instead, businesses must focus on purpose-driven marketing initiatives that resonate with Gen Z’s concerns and values.<\/span><\/p>\n

To capture the attention and loyalty of Gen Z, personalized experiences and experiential marketing are crucial. Abeer emphasizes the power of storytelling to engage Gen Z’s emotions. Brands should utilize visual content, videos, and interactive experiences to create memorable moments that leave a lasting impact. These approaches foster emotional connections and influence Gen Z’s purchasing decisions.<\/span><\/p>\n

It is important to note that rational marketing approaches fall short when targeting Gen Z. In order to effectively market to this generation, marketers must adapt their strategies and incorporate Gen Z marketing trends. Understanding their unique preferences, values, and digital habits is vital. By establishing emotional connections and resonating with Gen Z’s interests and aspirations, businesses can successfully engage this influential demographic.<\/span><\/p>\n

In conclusion, Abeer’s article emphasizes the significance of Gen Z marketing while highlighting the need for Gen Z advertising. By embracing purpose-driven marketing, experiential approaches, and compelling storytelling, businesses can effectively reach and connect with Gen Z consumers. Understanding and incorporating these strategies are essential for marketers who aim to capture the attention and loyalty of this digitally native generation.<\/span><\/p>\n

Click <\/span>here<\/span><\/a> to read the full article.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Abeer Raza\u2019s latest article on Inc., titled “Why Rational Marketing Fails with Gen Z,” highlights the importance of understanding how to market to Generation Z and incorporating Gen Z marketing strategies. The article emphasizes the need for a shift in…<\/p>\n","protected":false},"author":37,"featured_media":9284,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog_temp_new.php","format":"standard","meta":{"footnotes":""},"categories":[763],"tags":[],"class_list":["post-9283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relation"],"acf":[],"yoast_head":"\nAbeer Raza's Article on Why Rational Marketing Fails With Gen Z is Live Now on Inc. - TekRevol<\/title>\n<meta name=\"description\" content=\"Abeer Raza\u2019s latest article on Inc., titled "Why Rational Marketing Fails with Gen Z," highlights the importance of understanding how to market to Generation Z and incorporating Gen Z marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tekrevol.com\/blogs\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abeer Raza's Article on Why Rational Marketing Fails With Gen Z is Live Now on Inc.\" \/>\n<meta property=\"og:description\" content=\"Abeer Raza\u2019s latest article on Inc., titled "Why Rational Marketing Fails with Gen Z," highlights the importance of understanding how to market to Generation Z and incorporating Gen Z marketing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tekrevol.com\/blogs\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\/\" \/>\n<meta property=\"og:site_name\" content=\"TekRevol\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TekRevolOfficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-18T13:04:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T12:26:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3r5yd0374231.cloudfront.net\/images-tek\/uploads\/2023\/07\/Abeer-Raza-Inc-Article-Rational-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rabia Mahmood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tekrevol\" \/>\n<meta name=\"twitter:site\" content=\"@tekrevol\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rabia Mahmood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\\\/\"},\"author\":{\"name\":\"Rabia Mahmood\",\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/#\\\/schema\\\/person\\\/2c647a7e7aa28392599e91a68d5ca1d5\"},\"headline\":\"Abeer Raza’s Article on Why Rational Marketing Fails With Gen Z is Live Now on Inc.\",\"datePublished\":\"2023-07-18T13:04:42+00:00\",\"dateModified\":\"2024-05-13T12:26:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\\\/\"},\"wordCount\":312,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3r5yd0374231.cloudfront.net\\\/images-tek\\\/uploads\\\/2023\\\/07\\\/Abeer-Raza-Inc-Article-Rational-Marketing.png\",\"articleSection\":[\"Public Relation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\\\/\",\"url\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\\\/\",\"name\":\"Abeer Raza's Article on Why Rational Marketing Fails With Gen Z is Live Now on Inc. - TekRevol\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3r5yd0374231.cloudfront.net\\\/images-tek\\\/uploads\\\/2023\\\/07\\\/Abeer-Raza-Inc-Article-Rational-Marketing.png\",\"datePublished\":\"2023-07-18T13:04:42+00:00\",\"dateModified\":\"2024-05-13T12:26:33+00:00\",\"description\":\"Abeer Raza\u2019s latest article on Inc., titled \\\"Why Rational Marketing Fails with Gen Z,\\\" highlights the importance of understanding how to market to Generation Z and incorporating Gen Z marketing strategies.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\\\/#primaryimage\",\"url\":\"https:\\\/\\\/d3r5yd0374231.cloudfront.net\\\/images-tek\\\/uploads\\\/2023\\\/07\\\/Abeer-Raza-Inc-Article-Rational-Marketing.png\",\"contentUrl\":\"https:\\\/\\\/d3r5yd0374231.cloudfront.net\\\/images-tek\\\/uploads\\\/2023\\\/07\\\/Abeer-Raza-Inc-Article-Rational-Marketing.png\",\"width\":2560,\"height\":1444,\"caption\":\"Abeer Raza Inc Article Rational Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Abeer Raza’s Article on Why Rational Marketing Fails With Gen Z is Live Now on Inc.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/#website\",\"url\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/\",\"name\":\"TekRevol\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/#organization\",\"name\":\"TekRevol\",\"url\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/d3r5yd0374231.cloudfront.net\\\/images-tek\\\/uploads\\\/2023\\\/11\\\/logo-1.png\",\"contentUrl\":\"https:\\\/\\\/d3r5yd0374231.cloudfront.net\\\/images-tek\\\/uploads\\\/2023\\\/11\\\/logo-1.png\",\"width\":200,\"height\":200,\"caption\":\"TekRevol\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/TekRevolOfficial\\\/\",\"https:\\\/\\\/x.com\\\/tekrevol\",\"https:\\\/\\\/www.instagram.com\\\/tekrevol\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCuweDx9zWc2ket4n4QLUbNQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/#\\\/schema\\\/person\\\/2c647a7e7aa28392599e91a68d5ca1d5\",\"name\":\"Rabia Mahmood\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/d3r5yd0374231.cloudfront.net\\\/images-tek\\\/uploads\\\/2026\\\/01\\\/Image_20260121_204614_499-150x150.jpeg\",\"url\":\"https:\\\/\\\/d3r5yd0374231.cloudfront.net\\\/images-tek\\\/uploads\\\/2026\\\/01\\\/Image_20260121_204614_499-150x150.jpeg\",\"contentUrl\":\"https:\\\/\\\/d3r5yd0374231.cloudfront.net\\\/images-tek\\\/uploads\\\/2026\\\/01\\\/Image_20260121_204614_499-150x150.jpeg\",\"caption\":\"Rabia Mahmood\"},\"description\":\"Rabia Mahmood is the Senior Content Strategist at TekRevol, a Clutch-recognized global leader in custom software, mobile app development, and next-gen AI solutions. With over 8 years of experience in technical content strategy, she governs all content lifecycle and messaging architecture across TekRevol's digital platforms. Her expertise spans AI, data science, blockchain, fintech, healthcare, and real estate, establishing her as the definitive voice behind TekRevol\u2019s global technology narrative.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/rabia-mahmood-71962674\\\/\"],\"jobTitle\":\"Senior Content Strategist\",\"url\":\"https:\\\/\\\/www.tekrevol.com\\\/blogs\\\/author\\\/rabia_mahmood\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Abeer Raza's Article on Why Rational Marketing Fails With Gen Z is Live Now on Inc. - TekRevol","description":"Abeer Raza\u2019s latest article on Inc., titled \"Why Rational Marketing Fails with Gen Z,\" highlights the importance of understanding how to market to Generation Z and incorporating Gen Z marketing strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tekrevol.com\/blogs\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\/","og_locale":"en_US","og_type":"article","og_title":"Abeer Raza's Article on Why Rational Marketing Fails With Gen Z is Live Now on Inc.","og_description":"Abeer Raza\u2019s latest article on Inc., titled \"Why Rational Marketing Fails with Gen Z,\" highlights the importance of understanding how to market to Generation Z and incorporating Gen Z marketing strategies.","og_url":"https:\/\/www.tekrevol.com\/blogs\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\/","og_site_name":"TekRevol","article_publisher":"https:\/\/www.facebook.com\/TekRevolOfficial\/","article_published_time":"2023-07-18T13:04:42+00:00","article_modified_time":"2024-05-13T12:26:33+00:00","og_image":[{"width":2560,"height":1444,"url":"https:\/\/d3r5yd0374231.cloudfront.net\/images-tek\/uploads\/2023\/07\/Abeer-Raza-Inc-Article-Rational-Marketing.png","type":"image\/png"}],"author":"Rabia Mahmood","twitter_card":"summary_large_image","twitter_creator":"@tekrevol","twitter_site":"@tekrevol","twitter_misc":{"Written by":"Rabia Mahmood","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"TechArticle","@id":"https:\/\/www.tekrevol.com\/blogs\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\/#article","isPartOf":{"@id":"https:\/\/www.tekrevol.com\/blogs\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\/"},"author":{"name":"Rabia Mahmood","@id":"https:\/\/www.tekrevol.com\/blogs\/#\/schema\/person\/2c647a7e7aa28392599e91a68d5ca1d5"},"headline":"Abeer Raza’s Article on Why Rational Marketing Fails With Gen Z is Live Now on Inc.","datePublished":"2023-07-18T13:04:42+00:00","dateModified":"2024-05-13T12:26:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tekrevol.com\/blogs\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\/"},"wordCount":312,"publisher":{"@id":"https:\/\/www.tekrevol.com\/blogs\/#organization"},"image":{"@id":"https:\/\/www.tekrevol.com\/blogs\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\/#primaryimage"},"thumbnailUrl":"https:\/\/d3r5yd0374231.cloudfront.net\/images-tek\/uploads\/2023\/07\/Abeer-Raza-Inc-Article-Rational-Marketing.png","articleSection":["Public Relation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tekrevol.com\/blogs\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\/","url":"https:\/\/www.tekrevol.com\/blogs\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\/","name":"Abeer Raza's Article on Why Rational Marketing Fails With Gen Z is Live Now on Inc. - TekRevol","isPartOf":{"@id":"https:\/\/www.tekrevol.com\/blogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tekrevol.com\/blogs\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\/#primaryimage"},"image":{"@id":"https:\/\/www.tekrevol.com\/blogs\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\/#primaryimage"},"thumbnailUrl":"https:\/\/d3r5yd0374231.cloudfront.net\/images-tek\/uploads\/2023\/07\/Abeer-Raza-Inc-Article-Rational-Marketing.png","datePublished":"2023-07-18T13:04:42+00:00","dateModified":"2024-05-13T12:26:33+00:00","description":"Abeer Raza\u2019s latest article on Inc., titled \"Why Rational Marketing Fails with Gen Z,\" highlights the importance of understanding how to market to Generation Z and incorporating Gen Z marketing strategies.","breadcrumb":{"@id":"https:\/\/www.tekrevol.com\/blogs\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tekrevol.com\/blogs\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tekrevol.com\/blogs\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\/#primaryimage","url":"https:\/\/d3r5yd0374231.cloudfront.net\/images-tek\/uploads\/2023\/07\/Abeer-Raza-Inc-Article-Rational-Marketing.png","contentUrl":"https:\/\/d3r5yd0374231.cloudfront.net\/images-tek\/uploads\/2023\/07\/Abeer-Raza-Inc-Article-Rational-Marketing.png","width":2560,"height":1444,"caption":"Abeer Raza Inc Article Rational Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.tekrevol.com\/blogs\/abeer-razas-article-on-why-rational-marketing-fails-with-gen-z-is-live-now-on-inc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tekrevol.com\/blogs\/"},{"@type":"ListItem","position":2,"name":"Abeer Raza’s Article on Why Rational Marketing Fails With Gen Z is Live Now on Inc."}]},{"@type":"WebSite","@id":"https:\/\/www.tekrevol.com\/blogs\/#website","url":"https:\/\/www.tekrevol.com\/blogs\/","name":"TekRevol","description":"","publisher":{"@id":"https:\/\/www.tekrevol.com\/blogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tekrevol.com\/blogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tekrevol.com\/blogs\/#organization","name":"TekRevol","url":"https:\/\/www.tekrevol.com\/blogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tekrevol.com\/blogs\/#\/schema\/logo\/image\/","url":"https:\/\/d3r5yd0374231.cloudfront.net\/images-tek\/uploads\/2023\/11\/logo-1.png","contentUrl":"https:\/\/d3r5yd0374231.cloudfront.net\/images-tek\/uploads\/2023\/11\/logo-1.png","width":200,"height":200,"caption":"TekRevol"},"image":{"@id":"https:\/\/www.tekrevol.com\/blogs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TekRevolOfficial\/","https:\/\/x.com\/tekrevol","https:\/\/www.instagram.com\/tekrevol\/","https:\/\/www.youtube.com\/channel\/UCuweDx9zWc2ket4n4QLUbNQ"]},{"@type":"Person","@id":"https:\/\/www.tekrevol.com\/blogs\/#\/schema\/person\/2c647a7e7aa28392599e91a68d5ca1d5","name":"Rabia Mahmood","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/d3r5yd0374231.cloudfront.net\/images-tek\/uploads\/2026\/01\/Image_20260121_204614_499-150x150.jpeg","url":"https:\/\/d3r5yd0374231.cloudfront.net\/images-tek\/uploads\/2026\/01\/Image_20260121_204614_499-150x150.jpeg","contentUrl":"https:\/\/d3r5yd0374231.cloudfront.net\/images-tek\/uploads\/2026\/01\/Image_20260121_204614_499-150x150.jpeg","caption":"Rabia Mahmood"},"description":"Rabia Mahmood is the Senior Content Strategist at TekRevol, a Clutch-recognized global leader in custom software, mobile app development, and next-gen AI solutions. With over 8 years of experience in technical content strategy, she governs all content lifecycle and messaging architecture across TekRevol's digital platforms. Her expertise spans AI, data science, blockchain, fintech, healthcare, and real estate, establishing her as the definitive voice behind TekRevol\u2019s global technology narrative.","sameAs":["https:\/\/www.linkedin.com\/in\/rabia-mahmood-71962674\/"],"jobTitle":"Senior Content Strategist","url":"https:\/\/www.tekrevol.com\/blogs\/author\/rabia_mahmood\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tekrevol.com\/blogs\/wp-json\/wp\/v2\/posts\/9283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tekrevol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tekrevol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tekrevol.com\/blogs\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tekrevol.com\/blogs\/wp-json\/wp\/v2\/comments?post=9283"}],"version-history":[{"count":1,"href":"https:\/\/www.tekrevol.com\/blogs\/wp-json\/wp\/v2\/posts\/9283\/revisions"}],"predecessor-version":[{"id":12060,"href":"https:\/\/www.tekrevol.com\/blogs\/wp-json\/wp\/v2\/posts\/9283\/revisions\/12060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tekrevol.com\/blogs\/wp-json\/wp\/v2\/media\/9284"}],"wp:attachment":[{"href":"https:\/\/www.tekrevol.com\/blogs\/wp-json\/wp\/v2\/media?parent=9283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tekrevol.com\/blogs\/wp-json\/wp\/v2\/categories?post=9283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tekrevol.com\/blogs\/wp-json\/wp\/v2\/tags?post=9283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}