{"id":579,"date":"2019-08-14T14:57:19","date_gmt":"2019-08-14T14:57:19","guid":{"rendered":"https:\/\/www.tekrevol.com\/blogs\/?p=579"},"modified":"2025-06-22T22:03:11","modified_gmt":"2025-06-22T22:03:11","slug":"how-does-geofencing-work-and-what-is-it-for","status":"publish","type":"post","link":"https:\/\/www.tekrevol.com\/blogs\/how-does-geofencing-work-and-what-is-it-for\/","title":{"rendered":"How does Geofencing work and what is it for?"},"content":{"rendered":"<ul class=\"table-of-content\">\n<li>On this page:<\/li>\n<li><a href=\"#section-01\">Geofencing: What is it?<\/a><\/li>\n<li><a href=\"#section-02\">How Does It Work?<\/a><\/li>\n<li><a href=\"#section-03\">What Is It Used For?<\/a><\/li>\n<li><a href=\"#section-04\">Geofencing: A Matter Of Privacy<\/a><\/li>\n<li><a href=\"#section-05\">Geofencing: 2019 And Beyond<\/a><\/li>\n<\/ul>\n<h2 id=\"section-01\"><b>Geofencing: What is it?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Geofencing is<\/span><a href=\"https:\/\/whatis.techtarget.com\/definition\/geofencing\" rel=\"nofollow\"><span style=\"font-weight: 400;\"> a location-based service<\/span><\/a><span style=\"font-weight: 400;\"> in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does it mean in practice? Think about it like this: geo-fencing is like an electric fence for your dog but in the real world. Geo-fencing allows for the setup of virtual fences or areas, wherein the entering and exiting through the areas triggers a response or action by the individual or company monitoring the geo-fence. So, instead of alerting a pet owner when Fluffy wanders into the neighbor\u2019s yard, geo-fencing triggers alerts for a business owner when key things happen: a customer visits a store, for example, or the store of a competitor.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<div class=\"img_sep\"><img decoding=\"async\" class=\"asborder\" src=\"https:\/\/www.tekrevol.com\/assets\/images\/bottomline.png\" alt=\"divider\" \/><\/div>\n<h2 id=\"section-02\"><b>How does it work?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To make use of geofencing, an administrator or developer must first<\/span><a href=\"https:\/\/www.cio.com\/article\/2383123\/geofencing-explained.html\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">establish a virtual boundary<\/span><\/a><span style=\"font-weight: 400;\"> around a specified location in GPS- or RFID-enabled software, which can be as simple as a circle drawn 100 feet around a location on Google Maps. This virtual geofence will then trigger a response when an authorized device enters or exits that area, as specified by the administrator or developer.\u00a0 Put simply, picture virtually unfolding a paper map, taking a virtual pencil, and then drawing a virtual circle around a desired part of the map. Then, whenever someone or something enters or exits that area, you are alerted.\u00a0<\/span><\/p>\n<div class=\"img_sep\"><img decoding=\"async\" class=\"asborder\" src=\"https:\/\/www.tekrevol.com\/assets\/images\/bottomline.png\" alt=\"divider\" \/><\/div>\n<h2 id=\"section-03\"><b>What is it used for?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Early geofencing projects revolved around using GPS to<\/span> <span style=\"font-weight: 400;\">track herds of livestock<\/span><span style=\"font-weight: 400;\"> or using ankle monitors to keep an eye on criminal offenders. This tracking then developed into keeping track of truck drivers on their routes as well as using\u00a0 \u201csmart cards\u201d to track employee movements in a building.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today\u2019s use of geofencing has evolved beyond simply tracking where a target customer (or a herd of sheep) is at any given time. With privacy concerns challenging companies to rethink their use of geofencing, companies like Radar are leading the way in innovating how geofences can improve the user experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take, for example, Burger King\u2019s <\/span><span style=\"font-weight: 400;\">Whopper Detour Campaign<\/span><span style=\"font-weight: 400;\">. Burger King ran a promotion to sell Whopper burgers for $0.01 \u2013\u00a0but only to customers within a 600-foot radius of a McDonald\u2019s. Customers could download the Burger King app and head to their nearest McDonald\u2019s. When they were within the geofence, the app would redirect them to their nearest Burger King to redeem the promo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is just one-way brands are thinking creatively of how to use geofencing to surprise and delight customers \u2013 without invading their privacy.\u00a0<\/span><\/p>\n<div class=\"img_sep\"><img decoding=\"async\" class=\"asborder\" src=\"https:\/\/www.tekrevol.com\/assets\/images\/bottomline.png\" alt=\"divider\" \/><\/div>\n<h2 id=\"section-04\"><b>Geofencing: A Matter of Privacy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As expected, not all individuals are comfortable having their location data shared via geofencing. In fact, in 2017, Massachusetts was one of the first states to enact a consumer protection law that objected to the use of <\/span><span style=\"font-weight: 400;\">location-based advertising.<\/span><span style=\"font-weight: 400;\"> The Attorney General blocked an ad campaign from Copley Advertising, which was hired by a Christian organization to set up a geofence <\/span><span style=\"font-weight: 400;\">around women\u2019s health clinics<\/span><span style=\"font-weight: 400;\"> that would target women in the waiting room or nearby with anti-abortion ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While many ad-tech companies use geofencing to collect data on customers, new pioneers in the geofencing space, like <\/span><a href=\"http:\/\/radar.io\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Radar<\/span><\/a><span style=\"font-weight: 400;\">, are careful to put the user experience at the forefront of innovation. In a space dominated by ad tech and data monetization companies, Radar\u2019s privacy-first approach means they do not sell any data they collect, nor do they share location data across customers.<\/span><\/p>\n<div class=\"img_sep\"><img decoding=\"async\" class=\"asborder\" src=\"https:\/\/www.tekrevol.com\/assets\/images\/bottomline.png\" alt=\"divider\" \/><\/div>\n<h2 id=\"section-05\"><b>Geofencing: 2019 and Beyond<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Th<\/span><span style=\"font-weight: 400;\">e geofencing industry is expected to grow<\/span><a href=\"http:\/\/www.sbwire.com\/press-releases\/geofencing-market-worth-18253-million-usd-by-2022-876384.htm\" rel=\"nofollow\"><span style=\"font-weight: 400;\"> over 27% by 2022<\/span><\/a><span style=\"font-weight: 400;\">, citing \u201ctechnological advancements in the use of spatial data and increasing applications in numerous industry verticals.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While <\/span><span style=\"font-weight: 400;\">retail<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">travel<\/span><span style=\"font-weight: 400;\"> are two industries already invested in geofencing, there\u2019s a lot of potential for this technology to grow to government, healthcare, and more. Surprising and delighting customers is just <\/span><span style=\"font-weight: 400;\">the first step<\/span><span style=\"font-weight: 400;\"> to integrating geofencing more thoughtfully in nearly every aspect of life. Over time, users will come to expect, rather than be surprised by, the way companies use geofencing. We expect to see companies use geofencing more strategically to send contextually relevant messages, build contextual experiences, and understand location data more thoughtfully.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">This article is contributed and Source by <\/span><\/i><a href=\"https:\/\/radar.io\/\" rel=\"nofollow\"><i><span style=\"font-weight: 400;\">Radar<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Geofencing is a buzzy mobile app capability that\u2019s been around for at least a decade<\/p>\n","protected":false},"author":1,"featured_media":580,"comment_status":"open","ping_status":"open","sticky":false,"template":"blog_temp_new.php","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[],"class_list":["post-579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How does Geofencing work and what is it for? 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