{"id":477,"date":"2019-08-06T12:05:11","date_gmt":"2019-08-06T12:05:11","guid":{"rendered":"https:\/\/www.tekrevol.com\/blogs\/?p=477"},"modified":"2025-06-22T22:03:13","modified_gmt":"2025-06-22T22:03:13","slug":"use-ar-to-drive-customer-engagement","status":"publish","type":"post","link":"https:\/\/www.tekrevol.com\/blogs\/use-ar-to-drive-customer-engagement\/","title":{"rendered":"How to Use AR to Drive Customer Engagement"},"content":{"rendered":"

1.\u00a0 Service Booster<\/h2>\n

So every other business has caught wind of the virtues of shifting operations online and have created stunning websites and mobile apps, as a result. But very few have AR technologies integrated with their online services, and those who do, are able to stand out from the crowd with ease.<\/p>\n

AR\/VR tools help in creating a \u201creal and personalized\u201d experience for users, which can have a huge impact on customer engagement. Ikea, for example, has been using AR to provide clients with a clear view of what their chosen piece of furniture will look like once assembled, before purchasing.<\/p>\n

This saves time and allows consumers to make well-informed decisions. Today, that equates to undeniable service value that consumers love and return back for.<\/p>\n

\"\"<\/div>\n

2. Promotional Campaigns<\/h2>\n

Keeping customer satisfaction central to every consumer touchpoint is key to driving brand engagement, and some of the most creative companies are using AR tech to do just that.<\/p>\n

The successful promotion of Stranger Things\u2019 using AR has been one of our team\u2019s favorites. In 2017, Netflix<\/a> released a 3D lens that enabled users to interact with the Joyce Byers setting and discover hidden features from the show for its second season. And this year, the company merged AR with print ads, viewable with Google Lens, for the promotion of the show\u2019s third season.<\/p>\n

All of this may seem pretty fancy and large scale, but if you\u2019re a startup or an SME, you\u2019ll be relieved to know that developing and running an AR campaign doesn\u2019t necessarily involve large expenses. A simple AR app can be developed in less than $50, although the price is likely to increase based on design and feature specifications.<\/p>\n

The only limitation to the use of AR in running promotional campaigns is your imagination. From developing Snapchat filters to set up digital screens for large crowds to interact with, the list of creative ideas companies has used to make an impact on consumers and drive customer engagement, is a long and interesting one.\u00a0 And this doesn\u2019t seem to be coming to an end anytime soon.<\/p>\n

\"\"<\/div>\n

3. Customization<\/h2>\n

Nothing says quality value, like customization, and companies like BIC Kids and Lacoste are already on it.<\/p>\n

BIC Kids offers children the opportunity to bring their customized artistic creations to life through DrawyBook. Lacoste, on the other hand, allows clients to see what a pair of shoes would look like on them, through AR equipment in stores.<\/p>\n

Both examples illustrate how even minor customization can provide added value to customers and enrich their experience with your brand.<\/p>\n

\"\"<\/div>\n

4. Socially Driven Initiatives<\/h2>\n

It\u2019s the 21st<\/sup> century, and consumers are now more socially aware and engaged than ever before. This presents a lot of growth opportunities for businesses.<\/p>\n

In short, if your business isn\u2019t socially driven, it\u2019s missing out on massive market opportunities. An example of a socially driven AR project is the creation story behind WonderTree<\/a>. The company, which is based in Pakistan, crafts educational AR games for gifted children. Their creative initiative enabled them to win numerous awards, scale their business, and drive a crazy amount of customer engagement, in just a year\u2019s time.<\/p>\n","protected":false},"excerpt":{"rendered":"

Augmented reality (AR) technologies have won over customers in almost every industry sector out there<\/p>\n","protected":false},"author":6,"featured_media":482,"comment_status":"open","ping_status":"open","sticky":false,"template":"blog_temp_new.php","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[907,4],"tags":[102,101],"acf":[],"yoast_head":"\nHow to Use AR to Drive Customer Engagement<\/title>\n<meta name=\"description\" content=\"AR and VR present extensive and exciting possibilities when it comes to customer engagement. 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