Answering this core question, Abeer Raza, the Chief Marketing Officer of Tekrevol, attended the Digital Marketing Summit 2020 in Dubai. Abeer is a leading industry authority on the topic of Growth Hacking, which is a strategy popularized by the rise of startups like Airbnb and Uber into the multi-billion dollar global behemoths they are as of today.
Abeer has himself led two firms towards accelerated growth in very short time spans i.e. Tekrevol and Start Inc. both of which were just ideas a few years ago and now they are highly established businesses that hold a global footprint and rake in millions of dollars in revenue each year.
Providing Modern Tech Insights Into Growth Hacking
Entrepreneurs Sharing Their Thoughts On The Changing Digital Paradigm.
Interacting With The Digital Leaders From The MENA Region.
The Digital Marketing Summit 2020:An annual event on Dubai’s digital circuit, the Digital Marketing Summit brings together the best in the business and leading industry authorities on a single platform from where they can share their unique perspectives on how to lead through a digital vision for the future.
This year was no different. Comprising of an impressive speaker lineup of 7 industry influencers, each speech delved into an entirely different aspect of digital growth. Some speakers shared their thoughts on building guided digital strategies by focusing on things like backlinks, content strategy, etc. while the rest shared their experiences and thoughts on diverse topics including skill gaps, growth potential and more.
Abeer covered the way in which Sean Ellis, the Original Growth Hacker, came across this strategy as a different element from marketing altogether. He also told the audience on how growth hacking was not similar to marketing but the roles of both, a growth hacker and a marketer, are intertwined.
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