A Complete Guide To Getting Your App Live On The Apple App Store
- Technology
- |
- Web & App
- |

Whether you decide to involve an iPhone app development company or settle for an in-house team, it helps to keep updated with the best practices to getting your app live on the Apple App Store.
Most first-time entrepreneurs soon realize that getting your app live can be quite challenging, and more often than not, requires a stringent process and uncanny attention to detail throughout.
If you’re unfamiliar about the requirements of each process involved or are not up-to-date with the requirements, then your app will likely face many hindrances in getting published.
So we have put together a comprehensive list of review practices, guidelines, and tools that will help you build an app that’s sure to get approved for the App Store.
“We have created the App Store with two goals in mind: that it be a safe and trusted place for customers to discover and download apps, and a great business opportunity for all developers.”
-Apple
Find out how you can find the right iPhone app development company to build your app.

Conditions That An App Needs To Meet For Publishing Clearance
Apple says 40% of apps rejected by Apple is due to violation of Guidelines 2.1
– Performance: App Completeness
Whether you want to publish your app on App Store or Google Play, both have a very explicitly directorial principle that will not only provide a safe, valuable and engaging experience to your users but also gets your app a publishing clearance. Listed below are simple guidelines and common concerns that you need to address before submitting your app for review.
Apple App Store |
||
---|---|---|
App Performance |
Apple requires high-quality performance experience for users and compliance with the following:
|
|
In-app Purchases |
You need to use the in-app purchase option if you want to include the possibility of unlocking features or functionality in the app and be mindful about:
|
|
Subscriptions |
When including auto-renewable subscription plan into your app, make sure to adhere to following guidelines:
|
|
Payment |
When your app sells goods that are consumed outside the app’s environment, you must use separate methods than in-app purchases, like Apple Pay.
|
|
Design |
Following are the minimum design standards that you need to follow for approval:
|
|
Legal |
Apps should comply with all legal requirement applied within a suitable location and abide by the following:
|

Privacy and Security Conditions for Publishing
As you can imagine, Apple takes the security and privacy of its users very seriously. However, even though the iPhone app development team at Tekrevol can better guide you with building an app that meets all security, privacy, design, development, UI and user experience guidelines of Apple with flying colors, we have put together a list that helps you better understand what Apple excepts from its apps.
Apple App Store |
||
---|---|---|
Safety |
To publish your app on apple, you must adhere to the following guidelines:
|
|
Privacy Policy |
Apple requires developers to respect the consent and preferences of users and secure their personal data and how you use the data. Following are guidelines Apple need you to adhere:
|

How An App Gets Rejected:
Designing and development of iPhone apps take a lot of time and efforts and nothing is worse than watching your investing and labor ending up with a notice of rejection from Apple. However, we have prepared a list of common mistakes that result in denial of your app within the app review process.
Apple App Store |
||
---|---|---|
Crashes and Bugs |
Before you submit your app for review, make sure you thoroughly check for it for any bugs and crashers. |
|
Broken Links |
You can avoid getting your app rejected by making sure all links within the app are working correctly. And according to Apple’s requirement, ensure you also include a link to your privacy policy and user support along with your up-to-date contact information. |
|
Placeholder Content |
Incorporate the final images and text into your app and make sure it’s complete and ready for the end-users before sending it for review. |
|
Requesting Permission |
Apple takes the protection of users’ data very seriously. It needs you to request access for users’ information that you need to perform specific app tasks and inform users how you plan to use their data. |
|
Misleading Screenshots |
The screenshots you provide to App Store should accurately highlight the actual value and experience your app provides. |
|
Partial Information |
To avoid app rejection, verify that you have provided all the details required by the App Review Information section of App Store Connect. Besides, if certain app features require signing in, you need to give a demo username and password as well. You may also include a demo to display elements that require a specific environment to experience. |
|
Poor user interface |
Apple provides a high-quality and user-friendly user interface, ensure to put together a clean design that meets UI requirements and design guides of Apple. |
|
Website based apps |
If your app is based on a website, make sure the content you integrate is adopted for the iOS environment and make the best use of unique to iOS features that make your app engaging and useful for Apple devices. |
|
Repetitive submission of similar apps |
If you keep on submitting several apps that more or less deliver the same value and experience, it will only delay your app review and increases the chances of rejection. You can choose to combine the apps into one highly useful app or bring in some creativity and originality into the idea. |
|
Deceiving users |
Apple goes to a great extent to ensure your app delivers every functionality that it advertises. Make sure if you promise a particular feature, your app provides. |
|
Lacking user value |
If you design an app that only addresses the needs of a small market, it runs the risk of rejection. Before you actually build the app, go through the applications in the App Store and figure ways that will make your app stand out and provide an enhanced experience and better value to users. |

Developer Tools Available:
One of the reasons developers love building iPhone apps is the comprehensive list of some of the best developers’ tools Apple provides. Here is a list of some of Apple classic and some rather new and revolutionary developers’ tools.
Apple App Store |
||
---|---|---|
Create ML |
It is a new tool that enables developers to build, train and deploy machine learning systems without needing expertise in the technology.
|
|
Feedback Assistant |
One of the new developers’ tools, Feedback Assistant, improves the Apple environment for you. It allows developers to easily submit sound bug reports and request Apple for improvements in APIs.
|
|
Reality Composer |
It helps developers create animations and interactions for Apple devices to enhance the 3D content for AR experiences that can be integrated within apps using Xcode.
|
|
Swift |
It is an intuitive programming language for iOS and other operating systems by Apple. It provides modern features and concise and extensive syntax for developers and helps them write code interactively. It is safe by design and allows the development of software that is super-fast. |
|
Swift Playgrounds |
Built for touch, Swift Playground is an iPad app that helps developers learn and explore creating small programs called playgrounds that immediately show the result of your code. It is excellent for learning and exploring more creative coding concepts to build something entirely unique. |
|
Xcode |
Xcode 11 offers developers everything they need to build brilliant applications and get them published on the App Store. It helps make the best of SwiftUI a new user interface framework that empowers developers to build apps with:
|

Marketing Tools Available:
As the business and the digital world become more and more competitive, creating a fantastic platform isn’t enough anymore. This is why Apple provide several marketing tools available to developers, entrepreneurs and businesses helping them organically promote their app and reach a broader range of audiences.
Apple App Store |
||
---|---|---|
App Store Badges |
Including a clearly visible App Store on your social media, website, and other digital and printed materials will work as an undeniable call to action. Apple offers badges in 40 localized versions to further help you reach a wider audience. |
|
Apple Product Images |
You can use images provided by Apple on all marketing and branded material and business communications displayed on Apple devices that your app supports. However, Apple encourages using images of the latest generation product that you have developed your app for. |
|
Custom Photography and Video |
Apple allows you to record and use custom photographs and videos of Apple products featuring your app in an authentic, realistic, interactive, and the same way as a user will experience. However, you can use shots or extreme angles that focus more on Apple’s product or try to benefit from Apple’s brand value. |
|
Messaging and Writing Style |
Apple allows you to attract your users with a promotional headline and descriptive text that focuses on your app features and value, including a call to action to download the app. |

Wrap up
With an extensive spread of review guidelines, principles, and quality checks for developers to get their apps published on the Apple App Store, the tech company has been able to establish one of the most globally renowned brands for its high-end quality. However, with tech advancements, you can make sure your app finds its place in the App Store with a fast approval by partnering with an iPhone app development company that guides you not just with building the app but also with getting the app live.

Author : SUNAINA KAKREJA
Sunaina Kakreja is a creative content writer and digital marketer at TekRevol. She works closely with B2C and B2B businesses providing blog writing, video script writing, ghostwriting, copywriting and social media marketing services.
Come meet us at a location near you!

39899 Balentine Drive,
Newark, CA 94560
1301 Fannin St #2440,
Houston, TX 77002
501 E Las Olas Blvd Suite
230, Fort Lauderdale, FL
44 Tehama St, CA 94105, San Francisco
400 NW 26th St, FL 33127, Miami
740 15th St NW 8th Floor, DC 20005, Washington

4915 54 St 3rd Floor
Red Deer, ABT T4N 2G7

Level 5, One JLT Tower 1 - Jumeirah Lakes Towers - Dubai, United Arab Emirates
Level 17, World Trade Center, Khalifa Bin Zayed the First Street, Abu Dhabi
Level 22 , West Tower, Bahrain Financial Harbour, Manama, Bahrain
Level 22, Tornado Tower, West Bay, Doha, Qatar

3/25, Block 5, Gulshan-e-Iqbal,
Karachi, Sindh 75650




Let’s get in touch!
Let’s discuss your project and find out what we can do to provide value.
I am interested in discussing my ideas with you for
COPYRIGHT 2023 TEKREVOL ALL RIGHTS RESERVED.